![]() ![]() ![]() Customers use this information to find a suitable article. By default, eBay provides the most frequently used features for different categories. In addition to the article description, the article characteristics are also keyword-relevant. Accordingly, the most important keywords should be placed in front. As a rule, people pay the most attention to the beginning of an item name. The position of the keywords within a product title is also crucial for relevance. Punctuation marks such as commas, hyphens, or parentheses can create contrast and consume minimal space. An uncharitable stringing together of keywords is not reader-friendly and can cost clicks. In addition to the preview image, the price and information about the offer, the product title is also responsible for whether the searcher clicks on the offer or not. In addition to visibility, the article title is also important for relevance. Objective nouns such as “cotton” offer much greater added value to the customer. Optimally, the product image should convey this feeling and make a mention obsolete. Descriptive adjectives such as “nice pants” should be avoided. Brand, size, color, material can be as important as alternative spellings or designations of a product. The essential product data should therefore appear in the article description together with the most frequent search terms. Our job is to map these precise searches into our keywords in the product title. Most customers then go into detail and specify their search. General search terms, on the other hand, are usually only used to get an overview. A customer is usually looking for something specific and the more a product title matches his imagination, the more likely he is to click on it. General terms produce more search hits, but product-buyer interaction is low. It is advisable to take full advantage of them, using as specific keywords as possible. We have 80 characters available for the article description. ![]() If we want to increase the visibility of our offerings, this is the first place we have to start. Of these 3 product details, the item name is weighted the most for ranking. Optionally, the user can specify that item descriptions should also be searched. During a product search on eBay, Cassini normally focuses on two areas: Item description and item features. ![]()
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